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5 tips for a smoother b corp journey (from someone who’s been there)

5 tips for a smoother b corp journey (from someone who’s been there)

by Denise Bell, Co-Founder of Bell Lane Coffee Roasters

In May 2024, Bell Lane officially became a Certified B Corp. As I reflect on the process, there are a few things I wish I’d known from the start. Here are the top five lessons I learned along the way—ones I hope will make your B Corp journey smoother.

1. just get started 

When I first logged into the Business Impact Assessment (BIA) in 2021, I felt like a deer in headlights. The questions seemed daunting, and instead of diving in, I dipped in and out, kept kicking it down the road, and didn’t prioritise it. The one upside was that it made me rethink our relationships and start aligning with businesses that shared our values. I knew we would be a B Corp because, the truth is, it was already part of our DNA. 

If you’re considering certification, my advice? Start the BIA as soon as possible. It will give you a clear picture of where your business stands and highlight areas that need your attention. And be honest. It’s easy to overestimate where you are, but this process is about continuous improvement, not perfection. 

grab a coffee and start your b corp journey

2. don’t be afraid to ask for help 

The B Corp process can feel overwhelming, and that’s okay. You don’t have to do it alone. In 2023, I signed up for a 10-week B Corp Bootcamp with Earthology and Eccountinc, who support Irish companies to complete the Impact Assessment and start their B Corp journey. Their team broke everything down step by step and kept me on track. 

There are also B Leaders who specialise in guiding businesses through the process—they know it inside and out. If you’re feeling stuck, reaching out for help will give you the clarity and structure you need. 

3. be honest with your answers 

It might be tempting to make your business look better than it really is but trust me—honesty goes a long way. The BIA is about transparency, not perfection. If you can’t back something up, don’t claim it. Being upfront means you won’t get caught out later when you need to provide proof. Think of the assessment as a starting point—it’s about showing where you truly stand so you can work towards real progress. 

b corp can help your company grow 

4. know where you make a difference 

When working through the BIA, it’s easy to feel like you need to fix everything at once—but that’s not the case. Focus on areas where your business has real impact. Ask yourself: what is your why? 

At Bell Lane, we source with intention, working directly with producers. In some cases, this means partnering with underserved producers at origin, where we can create meaningful change. The key is to focus on what aligns with your values and what you can realistically commit to. As you progress, you can expand your efforts but start with the areas where you can make the greatest impact. 

5. bring your team along 

One of my biggest lessons? B Corp isn’t a solo project. 

After we became B Corp, I realised how important it is to involve your team from the start. I was so focused on the process that I didn’t fully communicate why B Corp mattered to us at Bell Lane. Even though I kept them updated, I hadn’t brought them into the journey properly. 

One day, during a coffee morning at the roastery, I overheard a staff member say, “I wish Denise was here, she explains it better.” That moment really hit home for me. Your team plays a key role in making B Corp values real—from integrated staff in daily operations to identifying areas for improvement. Make sure everyone understands why B Corp matters to your company and how they can make a difference. 

Final Thoughts 

At Bell Lane Coffee, doing business with intention is in our DNA. Every decision we make—from who we work with to how we operate—aims for a positive and responsible outcome. B Corp certification just solidifies that commitment. 

If you’re considering the journey yourself, remember you don’t need all the answers from the start. It’s about reflecting, staying honest, and keeping your values at the centre of everything you do. "How you do anything is how you do everything." 

Denise Bell is Co-Founder of Bell Lane Coffee Roasters. If you're a wholesale partner looking to start a conversation with a Certified B Corp, request a callback here

Standart + Bell Lane Coffee Issue #32

Standart + Bell Lane Coffee Issue #32

Before we dive into the fascinating tale of Los Castaño Coffee Farms, let's take a moment to uncover why we chose this exceptional coffee.  Over the last years the current trends are leading to focus on special fermentation practices that often deliver the cup profile where fermentation is more pronounced than coffee itself. When selecting this Castillo our intention was to remind us that a beautiful crisp washed is still something that will always stay on top of our list.   In the world of specialty coffee, where dedication and passion converge, there are stories that stand out.  Brothers Alfredo and Eunilver Castaño’s journey is one etched with unwavering determination. We are proud to introduce their exceptional coffee to the Standart community.   Producers: Alfredo & Eunilver Castaño  Farms: El Recinto & El Futuro  Municipality: Santuario Department: Risaralda Variety: Castillo  Process: Washed, 360h Extended Fermentation  Cup notes: Floral, Raspberry, Lemongrass, Caramel  In the picturesque landscapes of Colombia's Santuario region lies a tale of resilience, dedication, and an unwavering passion for coffee. Meet Alfredo and Eunilver Castaño, the brothers behind the renowned Los Castaño coffee farms. Through adversity, conflict, and challenges, their journey has transformed barren lands into thriving coffee plantations. This is all while uplifting their community and producing exceptional coffee.   Alfredo and Eunilver Castaño's connection to coffee runs deep. From their earliest memories, they played among coffee plants, learning the art of cultivation from their parents. As youngsters, they embraced the traditions of planting and nurturing coffee, gaining an intimate understanding of the craft. At just twelve years old, they left school to support their family by working full-time on coffee farms. Despite the challenges, Alfredo continued his studies and eventually earned his Baccalaureate.   In 1995, the Castaño family purchased a plot of land, marking the birth of El Recinto farm, meaning 'Enclosure.' With relentless determination, they transformed rugged terrain into a conventional coffee farm. Through hard work, they built a wooden dwelling from harvested wood, nurturing both the land and their dreams. However, life had other plans, and the civil war in 1999/2000 forced them to leave their farm for nearly a year.   The civil war brought immense challenges. The dense forests that once surrounded farms became corridors for guerrilla movements, disrupting lives and businesses. Forced to flee the city of Pereira, the family endured loss and turmoil. During that time, Eunilver worked as a farm manager and saved diligently. With his savings and a small loan, he purchased a 20-acre coffee farm from his aunt, aptly named El Futuro, or 'The Future.' He restored the neglected land, and both brothers together began their coffee planting El Futuro became a symbol of rebirth, complete with a thriving coffee crop, a home for Eunliver's family, and advanced processing facilities for both of their farms.   In 2012, the brothers, along with local families, founded Asocafe Tatama, a collective of high-quality coffee producers. This alliance aimed to enhance coffee value and uplift living standards through collaboration. With 95 families joining the association, their efforts gained momentum. The collaboration attracted Socodevi, an NGO, and Q Processing instructor Hernando Tapasco, who played a pivotal role in shaping the future.  Under Hernando Tapasco's guidance, the Castaño brothers discovered new coffee processing techniques. Their pursuit of excellence led them to specialty coffee, where they could surpass commodity prices. Eunilver focused on production, while Alfredo became a Level 2 Q Professor at the Coffee Quality Institute. Their joint efforts honed their skills in fermentation, processing, and drying, resulting in remarkable coffees.     The story of Los Castaño coffee farms is a remarkable tale of triumph over adversity. Alfredo and Eunilver Castaño's unyielding passion, even in the face of conflict and challenges, has transformed their family's lands into flourishing coffee havens. Their dedication, unity, and commitment to quality have yielded exceptional coffee and inspired an entire community.     BREWING GUIDE   Pour-over V60 02  Coffee to water/ratio: 22g coffee to 340g water 1:15.45  Grind: Medium-fine grind. 20 clicks on Comandante, 7 on EK43 (1-11 dial)  Water temperature:  96°C  Method: Pre-rinse filter, bloom with 50g, at 30 sec pour up to 180g, at 1:15 pour up to 340g final weight.   Brew time: 2:30 – 2:45    French Press  Coffee to water/ratio:  1:15   Grind: Medium-fine grind. 20 clicks on Comandante, 7 on EK43 (1-11 dial)  Water temperature:  97°C  Method: Pour total volume, break the crust after 4:00 min, leave to sit and serve at 10:00      SHAKE-UP Having just moved into our new roastery earlier this year, it seems the perfect time for a brand refresh.  Until the brand launch this October we will still send out coffee in our existing bags!  Alfredo and Eunilver Castaño's connection to coffee runs deep. From their earliest memories, they played among coffee plants, learning the art of cultivation from their parents. As youngsters, they embraced the traditions of planting and nurturing coffee, gaining an intimate understanding of the craft. At just twelve years old, they left school to support their family by working full-time on coffee farms. Despite the challenges, Alfredo continued his studies and eventually earned his Baccalaureate. In 1995, the Castaño family purchased a plot of land, marking the birth of El Recinto farm, meaning 'Enclosure.' With relentless determination, they transformed rugged terrain into a conventional coffee farm. Through hard work, they built a wooden dwelling from harvested wood, nurturing both the land and their dreams. However, life had other plans, and the civil war in 1999/2000 forced them to leave their farm for nearly a year.

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Showcasing Mullingar Town

Showcasing Mullingar Town

Verona's Seasons Working with so many talented creatives in Bell Lane, the opportunity to showcase their work is our honour. Outside of the coffee professionals, Roasters, and amazing Baristas, the talented creatives behind our brand are just as important.  Verona has been our photographer in Bell Lane for the past four years, giving life to our coffee through creative imagery.  Verona has an impressive back catalogue of local photography from our beautiful town of Mullingar. We decided to highlight the seasons over the coming 12 months from our surrounding area that you can share with friends, family, and loved ones The project will highlight our local area, the home of Bell Lane, and where most of our staff live. With the help of The Factory for printing and pulled together by Daisy, we are excited to share this work with you.   Pic: Verona McQuaid   How it works: For every online order, we will include a postcard. Once received, the choice is yours. We would love you to share this with someone special or to keep and build your collection. We will release each set of seasons online at the end of each quarter; they are free. You can donate when buying, Bell Lane will then donate all proceeds to a local charity at the end of the year. This project is about showcasing our beautiful town, sharing our natural surroundings, and hopefully, making you smile.  

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Gesha

Gesha

Gesha became very popular after it was first presented on the WBC stage and that’s how all the “Gesha hype” started.  However, it is important to say that the variety originates from Ethiopia and carries beautiful floral, delicate, and sweet notes that I, as a roaster, love.  Although today with different fermentation techniques some lots in my opinion are taken to a different level where Geisha profile is muted, and we taste the fermentation style in the cup over the variety. Saying that this was my guideline when I was choosing the lots for us. Since this was our first Gesha release I was looking for lots that in my opinion are free of any “modulated” flavours. As I can recall, I first tried Gesha 7 years ago. It was a natural from Finca Hartmann. It was beautiful and I can still remember the time and place when I had it. Trying so many coffees over the past decade, it is amazing that I can still recall it so well. From that moment on I had this goal that one day I’ll be roasting it myself. So here we are 7 years later and I have three different lots, guess when you work towards something it has to happen one day. Logging more than 20k batches and with so much experience it came to me as a reward and a new challenge that I very much looked forward to. Every roaster has their style so now it was my moment to say this is the way it needs to be done. Timing for premium coffee came naturally to our roastery. We have roasted some beautiful coffee over the last few years that when we were brainstorming about bringing something special we all agreed it had to be Gesha to start with. Since I am a green buyer for the company this was my chance to choose the lots that highlight the characteristics of the variety. The Initial idea was to bring only washed and natural but I was asked to cup La Mina for feedback, it was outstanding - and that’s how we ended up with a washed, natural and honey processed Gesha. Monteverde was the obvious choice for me, as an advocate for washed process Monteverde was just beautiful, super floral, delicate, and pretty. Finding a natural was a bit of a challenge as the majority of lots I’ve cupped were not free of “ferment”. The amazing team from Colombian Spirit called and said “we have the natural that you are looking for” and they were right. Inmaculada is beautiful! The natural process was done so gently that you might ask yourself.. is it a natural?  The honey processed La Mina brings a unique experience for those looking to try something with a bit of “funk” When it comes to brewing, I always recommend to everyone to explore and see what works for them when it comes to ratio, water temp, and brew time but we have added our suggested brew guide in the tasting notes for those looking for a guideline. However, I do highly recommend a good grinder like Comandante and using soft water for brewing.   When drinking Gesha, expect coffee with no bitterness. It is very delicate and layered and should be enjoyed slowly allowing the flavours to unfold as it cools.

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