
taking it easy at dublin coffee festival 2025
As lead coffee roaster sponsor at Dublin Coffee Festival, we knew we had an important role to fill—and plenty of prep to do.
the venue
Held in the historic RDS in Dublin across the weekend of April 12-13, the venue brought a real sense of occasion to the weekend. The old hall, high ceiling, and grand architecture gave the event a real sense of place—mixing an Irish landmark with its vibrant, growing coffee scene.
The atmosphere was electric from start to finish, and Husky Events with Oli, Tom, Dan and team did an incredible job putting the event on, getting people on board, and running the event so smoothly over the weekend.
the bell lane stand at dcf 2025
the concept
Tóg go bog é (take it easy), was a full concept created by our in-house creative, Paul Flaherty, and extended from our stand design to our limited edition merchandise range.
The hoodies, t-shirts, and totes sold out fast with only the socks surviving the weekend (which you can still get here). The illustrations were a hit—with Paul's dog Red making a guest appearance.
our limited edition merch at dcf 2025
the stand
The concept extended to our stand, designed by the brilliant Natalie Keville.
From day one, our goal was simple—create an open, welcoming space where people could slow down, take a moment, and enjoy a coffee.
We brought that to life across every part of the stand. Built around connection and calm, the central bar gave us the perfect space to serve coffee and conversation in equal measure.
The light box drew people in, while the furniture from Woo Design offered a place to relax and take the weight off.
the central bar and light box
the coffees
We had two DCF exclusives on the bar all weekend—both served from our Fellow Aiden Brewers.
Wilder Lazo's White Honey Sidra was a complex and floral Colombian coffee, and a huge hit across the weekend. Meanwhile, Bryan Smith's Washed Gesha brought bright, citrus flavours and a clean finish.
On our retail shelf, we also had Paola Trujillo's Sidra, Union San Pedro, and a taster box featuring Wilder, Bryan, and Paola.
We even gave away one of the Aiden Brewers in a weekend-long competition—huge congrats to Margaret McCarthy, our lucky winner.
wilder lazo, one of our two dcf exclusives
the other competition
As well as our competition on the stand, this year three of our own team—Luke, Paul, and Paulius—stepped up to compete in the Taster’s Cup to showcase their sensory skills.
In a seriously competitive field, we couldn't be prouder of their effort and dedication in the run up. Well done lads—and watch this space next year!
the launch
Dublin Coffee Festival also marked the official launch of our new coffee labels—a project that’s been months in the making. Designed to better communicate taste at a glance, each label uses colour, linework, and brightness to express the unique character of the coffee inside.
From bold espresso blends to delicate single origins, the new system gives drinkers a more intuitive connection to flavour. It was amazing to see people respond so positively to the change—and you can read the full story behind the label redesign here.
our new labels on display at dcf
our partners
We couldn’t have pulled this off without help from some amazing partners:
- Woo Design - for our stylish, welcoming furniture
- Labo Mono - for supplying our sustainable sling bags
- Irish Sock Society - for our bold, colourful socks
- Stanley/Stella - for our t-shirts, sweatshirts, and tote bags
- Reda May - for capturing it all on camera
- Andy Nolan - for filming it all in high-res
the community
More than anything, the weekend reminded us why we love what we do. We caught up with friends from across the industry and chatted to coffee lovers from every corner of the country.
From incredible home setups to curious newcomers, we were blown away by the level of knowledge and enthusiasm.
We're already planning for 2026, and we can't wait to do it all again—bigger, bolder, and just as easy going.
Until then, tóg go bog é.