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what's in my bag: a coffee salesman
by Stephen Bell, Co-Founder of Bell Lane Coffee Roasters
As a salesman on the road, your bag becomes more than just a carryall—it’s an extension of your day-to-day operations, a survival kit, and a reflection of the skills and habits you’ve honed over time.
I’ve spent years travelling to meet customers (often far from the comforts of a desk or office). What I pack and how I pack has been refined into a system that keeps me prepared, productive, and, dare I say, a little over-organised.
Here’s a glimpse into my bag and my principles behind it…
the foundation: a reliable backpack
My backpack is my constant companion. I’ve had it for five years, and while it’s starting to show its age, I can’t part with it until I find something equally functional. I’m a bit of a bag snob, favouring brands like Thule for their thoughtful design and quality.
Compartments are a non-negotiable for me. Everything—be it notebooks, toiletries, or cables—has its own dedicated space in smaller bags within my backpack. Organisation is key to staying efficient when you’re constantly on the move.
the essentia
ls: tools of the trade
The core of my bag is filled with essentials that make my workday flow seamlessly:
1. diary & laptop: my organisational lifeline, helping me keep track of meetings, notes, and deadlines
2. pencil case: it might sound old-school, but a pencil case packed with highlighters, pens, and even a scale ruler always comes in handy. I'm a visual person, so colours in my diary help me see important notes from my scribbles
3. notebook: a compact book with family birthdays and important dates—because staying personal matters in work and life.
coffee culture on-the-go
As someone who works in the coffee industry, my bag wouldn’t be complete without a couple of coffee-related tools. You’ll find:
4. cupping spoons: perfect for sampling coffee with clients
5. weighing scales: because precision matters, even in the field
6. calling cards: as we're always on the look out for new opportunities, most of the time the correct person is not available to meet. That's why I have a batch of locally made postcards which I use to write a “sorry you're not around for a chat note"
prepared for anything
Years of being on the road have taught me to be ready for any scenario. That’s why my bag also includes:
7. swiss army knife & needle and thread: handy for unexpected fixes, from clothing to equipment
8. coins for meters: it’s a small thing, but it saves time and frustration when visiting areas with pay-and-display parking
9. water bottle: staying hydrated is essential, especially when you get to enjoy so much coffee (even though I struggle to fill it and drink it as often as I should)
lessons from the road
What’s in my bag isn’t just about practicality—it reflects the mindset of a salesman.
Being prepared, organised, and thoughtful about the small details creates a smoother experience for both me and my clients. My kit evolves with my needs, but the essentials remain the same—tools to do my job well, leave a lasting impression, and stay connected to the people I meet.
At the heart of it, my bag is my secret weapon. It’s not just what’s inside—it’s how everything inside supports the work I love to do.